Masoom Minawala is regarded as a front-runner in the Indian Creator Economy who paved the way for content creation in India (now a rapidly-growing industry). Being the former CEO of an e-commerce start-up herself, Masoom has leveraged influencer marketing to the fullest extent, allowing her to thrive in and take the helm of the digital-first era. She has been a trailblazer in the effort to redefine the creator economy while representing India at significant events like the prestigious Cannes Film Festival and fashion weeks throughout the world.
Masoom has an unrivaled understanding of the business of influencing. She has spent over a decade understanding and navigating through this industry, collaborating with 500+ brands worldwide, all while staying true to her roots and making an impact on a global scale.
Masoom’s powerful digital presence has landed her name on accolades and celebrated lists like: Forbes 30 under 30, GQ Most Influential Indians Of The Year 2022, HSBCs List of Leading Female Entrepreneurs Worldwide, Cosmopolitan’s Luxury Influencer Of The Year for 3 consecutive years, WIBA and Exhibit magazine’s Influencer Of The Year 2022 and CNNs 20 under 40 list, among others.
She’s also spearheading a not-for-profit initiative to support Indian designers, advocating for women empowerment with her initiative - Empower, and optimizing her excellent understanding of Indian consumer behavior by investing in several B2C companies.
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